The Canadian Jewish Advocacy (CIJA) has responded to the boycott campaigns of the BDS movement by proposing an anti-boycott campaign of its own under the title BUYcott Israel. BUYcott aims to support Israel by encouraging the purchase of products and services from Israel. Purchasing Israeli-made merchandise is a great way to send a positive message of support for Israel, say the campaign initiators..
BUYcott has chosen eight items manufactured in Israel corresponding to the eight days of Hanukkah and is actively encouraging their purchase: Soda Stream, Elite coffee, Dead Sea Products (Ahava), Israeli wines, Naot shoes, books by Israelis, Israeli promotional brochures, and El Al flights.
CIJA has scored a number of victories over the past few years in foiling BDS initiatives. Among other things, the Canadian parliament has approved anti-boycott-Israel laws and the organization also prevented anti-Israel decisions in a number of universities.