Coldplay, likely the world's most famous band, turned to two Israeli directors for their latest music video and the result is a masterpiece of film according to the band's lead singer and critics alike.
The clip for Up&Up, from Coldplay's new album A Head Full Of Dreams, was directed by Vania Heymann and Gal Muggia of Israel.
It has already garnered over six million views in just over a day, going viral at a whirlwind pace with the clicks continuing to roll in over the visual ingenuity of the video.
Last week Coldplay's lead singer Chris Martin told Beats 1 radio that "the video is - I'm going to drop the mic here and say I think it's one of the best videos people have made. Even if you took the music away."
"This is made by these Israeli guys, these young guys called Vania and Gal. I just saw it right now and I was: 'I can't believe that's our video.' If that was someone else's video I'd be so jealous," admitted Martin.
Speaking of the Israeli directors, he said, "they have this whole visual way of looking at things that I could never have thought of myself."
Coldplay has won over 60 awards in its illustrious career, and sold over 80 million records worldwide making them one of the globe's best-selling artists.
The stunning impact of their latest video is sure to bring pride to Israel over the film's homegrown visionaries.
Vania Heymann studied graphic design at Bezalel Academy of Art and Design in Jerusalem, but he later dropped his studies to focus on directing music videos for the likes of Bob Dylan, as well as ads for companies like Pepsi and American Express, reports Channel 2.
Gal Muggia for his part also has an impressive resume, having directed ads for Honda, Mazda, Cellcom and more, as well as music videos for leading Israeli artists like Ester Rada and Dudu Tassa.