Following organizational efforts by Im Tirtzu’s civilian emergency hotline, fifty members of youth groups Betar Jerualem, B’nai Akiva, HaTsofim, Ezra and others pitched in to help on behalf of soldiers serving in the south as part of Operation Protective Edge.
The young people were stationed at different point in Mehane Yehuda market to collect clothing and food from passersby. The results of these efforts totaled 500 gift packages for IDF soldiers.
Among the volunteers was Yair Netanyahu, the prime minister’s son.
Matan Peleg, CEO of Im Tirtzu, said: “The national strength of Israel is expressed through the volunteer efforts and mobilization of the Nation of Israel during these extremely difficult days. The youths did important work and we hope that our soldiers will return home safely.”
Im Tirtzu gained fame in 2010 due to a concerted effort to expose the radical and subversive nature of the New Israel Fund, especially after it discovered that most of the Israeli quotes in the Goldstone report came from NIF grantees. It is a grassroots Zionist movement that works primarily with university students.