As Israeli security forces continue the search for kidnapped Israeli teens Eyal Yifrah, Gilad Sha'ar and Naftali Frenkel, and as the boys' families lead a media campaign to raise awareness about their plight, an American Jewish group is pushing for ordinary Jews and supporters of Israel around the world to do their part as well.
Religious Zionists of America (RZA) have already handed out "several thousand" pins as part of a campaign to keep the abducted boys' plight and that of their families on the agenda.
"We believe that every single person needs to make a statement," says RZA Chairman Martin Oliner. "But unfortunately there are many who have not."
"The President of the United States hasn't made a statement, Mayor De Blasio of New York hasn't made a statement - there are even many people in Israel who haven't made a statement yet unfortunately."
But Oliner says it is not just high profile figures who must speak up; a popular effort to shine a spotlight on the kidnappings can have an impact too and so "ordinary people" have a responsibility to do so as well.
"But how does an ordinary person make a statement? What we're suggesting is that every single individual can wear a pin," he added, saying that the simple gesture made by thousands of people worldwide would certainly help raise awareness.
"It's a simple yet powerful act: wear a pin and make a statement," he urged.
To order pins contact firstname.lastname@example.org.