Just days after its much-vaunted reconciliation pact with Mahmoud Abbas's PLO, Hamas's official TV channel aired a children's program in which viewers were encouraged to "kill the Jews".
During the show, called "Pioneers of Tomorrow", young children are interviewed by a young presenter and her "bumblebee" co-host and encouraged to carry out a variety of violent attacks.
At one point, a young girl says she wants to be a policewoman when she grows up.
"What do the police do?" asks the host.
"They catch thieves and troublemakers," her co-host answers.
"And they shoot Jews, right?" she responds. "Yes," the young interviewee smiles to her interviewer's obvious delight, "I will shoot all the Jews!"
The latest clip, translated by the Middle East Research Institute (MEMRI) is just the latest of countless instances of incitement to genocide and terrorism in both Hamas and Palestinian Authority-run media.
Earlier this week, to mark Israel's Independence Day, Hamas released an animate video which featured an "alternative" to Israel's Hatikva national anthem, which called for the ethnic-cleansing of Israel's Jewish population.