The campaign against US Secretary of State John Kerry and his attempts to forge a peace agreement between Israel and the Palestinian Authority (PA) gained ground Monday with the launch of a new satire website, "John Kerry Solutions Ltd."
The satirical website comes on the heels of two viral videos from the Yesha Council starring a John Kerry lookalike which were seen by millions worldwide.
The videos, entitled “John Kerry Solutions”, feature a salesman modeled on Kerry who is determined to offer his customers solutions that only make their problems worse.
As the campaign picked up speed, the videos lead to an official response and media backlash from the State Department. Jen Psaki, State Department spokeswoman, called the campaign "unacceptable."
More than just a satire, the videos reflect the unease with which many Israelis view Kerry's framework and the current US administration's recent role in the region in general; a recent poll revealed that more than half of Israelis believe that Israel needs to stop its dependency on the Western power.
The campaign is part of a larger Yesha Council public policy initiative against capitulating to US pressure to surrender the strategic hills of Judea and Samaria - which overlook 70% of Israel’s population and are often described as Israel's Biblical heartland - to create a Palestinian Arab state. The comical videos were accompanied by more somber advertising campaign that appeared on billboards major Israelis newspapers, stressing that Kerry’s proposals endanger Israel’s security and would have been rejected by previous Israeli leaders from time immemorial.
The new English website is a direct attempt by the Yesha Council, which represents Jewish communities in Judea and Samaria, to expand their initial campaign and appeal to the broadest possible audience by using humor to highlight what they see as the dangerous truths lurking behind the ongoing negotiations.
The new "John Kerry Solutions Ltd" website advertises a spoof consultancy firm that operates under the slogan: "We don’t have any good solutions, but you’ve gotta do something, right?"
Visitors to the site are encouraged to watch the three new infomercials and write directly to John Kerry Ltd. with all of their personal problems, to get unique out-of-the-box solutions.
The website combines the satirical spirit of the original videos with hard-and-fast content educating the English-speaking world about the US's role - and failures - in the Middle East, using the simple language and illustration common to infographics.
New topics covered include the history of American pressure against Israel, Mahmoud Abbas's validity as a peace partner and the American administrations recent string of foreign policy failures in the Middle East.