An Orthodox Jewish woman is suing makeup giant Lancome, claiming that its “24-hour” foundation, does not, in fact, last 24 hours, or last through the Sabbath.
Rorie Weisberg of upstate Monsey, NY says the French luxury-cosmetics maker committed the sin of false advertising when it claimed that its new Teint Idole Ultra 24H provides a full day and night of “lasting perfection,” the New York Post reported.
“The 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance,” her suit claims.
Court note that Weisberg “is an Orthodox Jew and abides by Jewish law by not applying makeup from sundown on Friday until nighttime on Saturday.”
“Specifically, plaintiff’s eldest son is having his bar mitzvah celebration in June and plaintiff was looking for a long-lasting foundation that would achieve the foregoing dual objectives over the bar mitzvah Sabbath,” the suit says.
It charges that the 1-ounce bottle for $45 “faded significantly” overnight, according to the Post.
The Manhattan federal-court filing accuses Lancome of violating New York business law through “deceptive acts and practices.”
Weisberg is seeking unspecified damages from Lancome and parent company L’Oréal, as well as ensuring that the company engage in a “corrective advertising campaign.”
"Lancôme strongly believes that this lawsuit has no merit and stands proudly behind our products. We will strenuously contest these allegations in court. Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further," a spokeswoman for L'Oreal said in a statement.