Many Israeli election commercials are serious and stern in their treatment of the life-or-death issues in the Middle East. But quite a few Israeli ads have been silly. The Israel Beat Jewish Music Podcast have reviewed a variety of different commercials from the 2013 campaign as well as in past years. To listen to this special review click here.
In the early days, many commercials featured simply a single speaker talking about an issue with no background music or special effects. A catchy jingle may or may not have ended the ad. As can be heard in the Israel Beat podcast, jingles for such diverse parties as Mapam, Meretz, Likud and Labor all had a similar sound.
As time went on, political advertisements became much more diverse, with cartoons, puppets, and different styles of music.
A new party running in the 2013 campaign is the Kulanu Chaverim - Na Nach Party. Founded by members of the Na Nach Breslov hassidic movement, the group is known for singing and dancing in the streets. Many of their songs are "Na Nach" versions of pop hits from Israel, America and England. Originally created as part of their outreach work, the songs have been revamped for the election campaign.
In 2013 the Likud-Beytenu party has been releasing short, simple videos with facts about the economy, environment and housing. But in 2009, a funky hip-hop video was released with a popular Israeli rapper. Member of Knesset Zev Elkin released a parody of the popular Gangnam Style by PSY for the Likud primaries which took place several months ago.
In 2006, Israeli pop singer Ariel Zilber released a song for Baruch Marzel's Hazit party. For the 2013 campaign, Marzel joined Otzma LeYisrael, which has released a hip-hop song that deals with Arab-Israeli issues.
In 2009 the Yisrael Beytenu party teamed up with Russian singing sensation Alexander Rosenbaum.
In the late 1999s Aryeh Deri was accused of bribery. During his trial a song entitled "He's Innocent" was released by a popular Mizrachi singer.
In the 2013 campaign there have also been several creative ads to encourage the public to vote. One features President Shimon Peres who, in the end, offers a lift to a young voter.
Chuck Norris and Donald Trump, although not eligible to vote and apparently unable to pronounce the names of the candidates, also advocate for their choice.
Some ads from yesteryear sound dated in a fun and nostalgic way, compared to their modern equivalents. The National Religious Party jingle from the 1980s compared to today's Bayit Yehudi ad is one such example.
The views and opinions expressed are not necessarily those of Arutz Sheva, its staff or management. This program is not meant to make fun of any party or elected official. It is meant as a fun exploration of some of the funny and in some cases bizarre ads in the world of Israeli politics. No bias is meant through the omission of any party. The songs were chosen by how entertaining they sounded, not by political platforms.
To listen to all the ads, click here.
On election day, January 22nd, Arutz Sheva and the Orthodox Union will feature a live streaming video and audio cast from the OU Israel Center in Jerusalem featuring interviews with various candidates. Click here for details.
Ben Bresky is a music journalist living in Jerusalem. He hosts The Israel Beat Jewish Music Podcast interviewing a wide range of Jewish and Israeli musicians from Carlebach to klezmer, from hassidic to trance. For mp3 archives click here. For Facebook click here. For Twitter click here