Besides being the main proponent of Religious Zionism in the current election, the Bayit Yehudi party has the distinction of being the most active in social media – and as part of those efforts, the party announced Thursday that it would be relying on members to produce videos and commercials for the party.
In a statement, the party, now headed by Naftali Bennett, who himself has a long history in high-tech, said that the campaign was titled “You, our Members, are our Best Advertisement.” Bennet himself has produced the first ad which he stars in, and has placed it on his Facebook page, appealing to others to produce their own ads discussing the reasons why they support Bayit Yehudi.
“For me, the Bayit Yehudi is a wild venture in which hundreds of thousands of secular and religious Jews are joining together to express their belief in our faith, tradition, values, and Zionism,” Bennett says in the video. “I don't like the idea of doing an election commercial in which I kiss babies, as so many do, and I don't have a very fancy office with a big flag in the background to show off in a commercial, like others do.”
“What I do have is a Bayit Yehudi – a Jewish Home – which is you. We need you to help us with election campaign content. We believe you are our best advertisement,” Bennett said, adding that he looks forward to hearing ideas, and seeing video from members talking about why they support the party.
Explaining the campaign, party official Moshe Klughauft said that the Bayit Yehudi had decided that “producing commercials in a studio seemed a bit old-fashioned, and economically very inefficient. Since on-line users already share a lot of content with us, we decided to ask them to officially help us with the campaign. They can post messages, songs, short videos, photos, or whatever they want, including things that poke fun at the Bayit Yehudi or Naftali Bennett,” he said. “We believe that the wisdom of crowds will work better for us than professional advice.”