In the wake of Operation Pillar of Defense, the Ministry of Public Diplomacy and Diaspora Affairs opened a special operations center in Jerusalem last week, aimed at coordinating public diplomacy efforts by enlisting a reservoir of trained activists to transmit messages in Israel and around the world.
Thousands of volunteers have been dedicating their time and efforts since the beginning of the operation to advocate for Israel and counter the lies and misinformation that often come to dictate public opinion.
Natan Epstein, a political blogger and activist for Israel, commented on the efficiency with which the Internet and social networking sites are being used to promote Israel’s positions around the world and dispel the lies of Hamas.
“Basically we are showing the truth,” he told Arutz 7. “We are showing pictures of children in Israel who are under fire, we are exposing lies of Hamas.”
The Center created a Facebook page titled “Israel Under Fire”, which has already garnered over 26,000 “likes,” in an effort to present an alternative narrative to the lies being espoused by much of the mainstream media.
While a cease-fire had been reached Wednesday night, the fortitude of the agreement remains questionable, at best. Epstein thus affirmed the Ministry’s invitation to volunteers, by beseeching them to join him in advocating for Israel.
Prime Minister Binyamin Netanyahu thanked volunteers earlier this week saying, “I want to thank you. You are doing very important work; I follow your activities. We are [operating] on four fronts: The military front, the home front, the diplomatic front and the public diplomacy front.”
“What you are doing greatly strengthens us on the public diplomacy front,” he said. “We must fight for the truth, for the facts, and your help is worth more than gold.
“The fact that you are focusing on refuting the industry of lies and that you are reaching so many sectors is a significant addition for the State of Israel,” the prime minister added.