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Shwekey's New Clip Counters Categorization of Jews by Jews

Yaakov Shwekey's new song and video clip expresses a pure and important message - don't judge your brother, worship G-d out of love.
By Yoni Kempinski
First Publish: 9/6/2012, 11:30 AM

Hassidic music singer Yaakov Shwekey is out with a new music video clip which is loaded with messages of unity countering the categorization of Jews by Jews.

The song is called Lo Yaavod, and the word's from the Mishna and the Mishna commentary are: "Do not be as slaves, who serve their master for the sake of reward. One should not serve his Creator, but solely out of love".

Mendy Pelin, director of the clip explains in his "Director's Notes" about the important message of the video. Pelin explains that when he called a Yeshiva in Israel, on the night before the main day of filming, to confirm that the young men from the Yeshiva would be dancing in a scene with Shwekey, the response: "What are you wearing right now?" "What kind of kipa do you wear?". "That was his way of determining if he could trust his students with me", explains Pelin, who decided to express his opposition to this attitude through the music video.

"Within the observant community there are countless sub-communities represented by large and small intricacies in dress", Pelin writes, "Yaakov and I share a passion to help bridge this gap of labels and discrimination. That's what this music video is all about. If one truly serves the Creator out of pure love, he will channel that love toward his fellow Jew. No matter what he or she looks like, wears, political affiliation etc... Only G-d can judge what is truly inside us."

"We decided to make this video as an introduction to the High Holiday season after I read Yaakov the following quote from the Rebbe Maharash of Lubavitch: "On Rosh Hashana, thousands of angels hover around listening anxiously to hear one Jew say a nice thing about his fellow. This is more precious to Hashem than all the prayers of the righteous."

Pelin also notes that the video is dedicated to the loving memory of his dear brother Yaakov Pellin who passed away last month. "He was the essence of love beyond the label".