The Anti-Defamation League (ADL) has called on the owner of an Indian clothing store in the city of Ahmedabad to heed the concerns of the local Jewish community and the voices of others from around the world by immediately changing the store's name from "Hitler" and removing a large storefront sign that features a swastika and the Nazi dictator's name in boldface English.
The owner of the shop, Rajeshbhai (Rajesh Shah) claimed innocence saying he was unaware that Hitler was the name of the ruthless Nazi dictator, but others remain doubtful of the truth behind his claims.
Last week, a group of about a dozen Jews from the Indian state of Gujarat urged the owner to change the store’s name.
"It is a perverse abuse of the history of the Holocaust to name a business after one of the world's most notorious mass murders and anti-Semites," said ADL National Director Abraham H. Foxman. "Hitler's name is seeping into India's popular culture without any appropriate context. Clearly, there's a need for more education in India about the history of World War II and the rampant anti-Semitism that led to the mass murder of six million Jews and millions of others in the Holocaust."
The ADL called the decision to name the store after Hitler "deeply offensive" and "an affront to the memory of the millions of Hitler's victims."
In August 2006, ADL spoke out against a Hitler-themed restaurant in Mumbai named "Hitler's Cross," and was instrumental in convincing the owner to change the restaurant's name and theme.