Israelis Lead in App Usage

Israeli smartphone users came in at first place in the world in the use of apps, using them for an average of 80 minutes a day.
By Rachel Hirshfeld
First Publish: 7/23/2012, 11:15 PM

smartphone apps
smartphone apps
Reuters

A report by mobile marketing company Velti plc (Nasdaq: VELT) found that, as of June, Israeli smartphone users were number one in the world in the use of apps, using them for an average of 80 minutes a day, Globes news reported.

Sweden is in second place, with Swedes using apps for an average of 76 minutes a day, followed by Singapore, with an average of 75 minutes a day. The US is in eighth place, with Americans using apps for an average of 38 minutes a day.

Velti said that in the battle for smartphone operating system leadership, Apple Inc. (Nasdaq: AAPL) is widening the gap over Google Inc's (Nasdaq: GOOG) Android in user exposure to advertisements 62% to 38%, respectively. Use of sports apps rose by 76% and use of games apps rose by 90%. Since May, the effective cost per mille (eCPM) also rose, especially for sports apps ($0.76) and games ($0.90).