A Turkish commercial for men’s shampoo featuring Adolf Hitler has been pulled following widespread protests from the Jewish community.
In the commercial, Hitler announces, “If you’re not wearing women’s clothes, then you shouldn’t be wearing women’s shampoo.”
The advertisers said on Tuesday that the commercial would no longer be aired.
“Decisive action by the leaders of the Turkish Jewish community mobilized national and international public opinion against the shockingly offensive use of Hitler imagery for commercial purposes,” said David Harris, executive director of the American Jewish Committee. “And in short order, the company responsible for this outrage reversed course.”
The American Jewish Committee (AJC) applauded leading Turkish newspapers, including Milliyet and Hurriyet, for rallying public criticism of the commercial and expressed gratitude to the international Jewish community for their support.
On Monday, the office of the Chief Rabbi in Istanbul demanded a public apology from the company "to repair the damage this commercial has caused to society's conscience," with the Anti-Defamation League (ADL) saying it was "repulsed," and calling the commercial "a disgusting and deplorable marketing ploy."