StandWithUs, the non-profit organization dedicated to informing the public about Israel and combating anti-Semitism, is urging all members of the international Jewish community to celebrate the Jewish state by designating March 30 as the day to buy Israeli goods at local stores.
While the Boycotts, Divestments and Sanctions (BDS) movement continuously attempts to ostracize Israeli goods, they are escalating their efforts by standing outside stores, advising customers to refrain from buying Israeli-made products on March 30, the same day of the ‘Global March to Jerusalem.
Israel’s bordering states will attempt to infiltrate her borders and protest against the so-called “Judaization of Jerusalem."
There is a surge of anti-Israel activities on March 30 because it also is the so-called “Land Day,” during which Arabs protest Israeli government land policies.
"We need to show the boycotters that their efforts remain doomed. Let the boycotters know that when they call for boycotts of even one or two stores or products, they will face a much larger movement to buy Israeli goods," said StandWithUs co-founder and CEO Roz Rothstein. "We are telling people to go to their local stores, request the exact Israeli products being targeted, and buy them out. Let store managers know they should keep Israeli products well stocked on the shelves."
StandWithUs, in partnership with the American-Israel Chamber of Commerce, successfully countered similar boycotts in the past, mobilizing Israel supporters in every store targeted by the boycotters, noted the organization’s website.
The organization also noted that March 30 is an opportune day to purchase Israeli products because of the imminent Passover holiday and the wide variety of Israeli-made kosher for Passover products that are widely sold in local supermarkets.
"We must defeat the boycotters who advocate destructive, instead of constructive, measures, who undermine hopes for peaceful coexistence, and whose only goal is to cripple and damage Israel by hurting Israeli citizens," Rothstein emphasized. "We can only do this by joining together to be part of a big campaign like this."