The Food Bank for New York City has launched a Passover virtual food drive that enables donors to choose what foods they give to struggling Jewish families, reported the New York Daily News.
This virtual option also provides donors with a better understanding of the the types of indivuals they are helping.
"Tools like the virtual food drive allow us to tell a better story about who is hungry," said Food Bank President and CEO Margarette Purvis. "So many people still believe we are only serving homeless people. No. It's people with college degrees, people who lost a job. It's everyday people."
A holiday like Passover, which has such strict dietary guidelines, can create a devastating expense for people quietly struggling with poverty, Purvis said.
The Bronx Jewish Community Council distributes thousands of meals to needy individual during the Passover and Chanukah. Most of the beneficiaries are young adults who do not have families with whom to celebrate the holidays.
BJCC's Director of Operations, Rose Turshen, said she hopes the online food drive will get young people thinking about this forgotten population.
"We are really excited about this virtual food drive," Turshen said. "I think this is really unique and innovative. My generation, we don't write checks. I really think this is going to drive some new online donations."
The Food Bank will give all proceeds from the drive to the Metropolitan Council on Jewish Poverty, which fed more than 50,000 Jewish families last Passover. This year the Met Council has committed to provide more than 2 million pounds of Kosher food to needy Jewish families, noted the NY Daily News.