A Turkish cosmetics company has launched an advertising campaign for a men’s shampoo featuring Adolf Hitler.
Hitler, addressing a crowd, using his raging rhetoric announces, “If you’re not wearing women’s clothes, then you also shouldn’t be using women’s shampoo. Here it is, a real men’s shampoo, Biomen."
The controversial commercial, which uses fake subtitles, concludes by declaring, “Real men use Biomen.”
The video, posted on YouTube, has received hundreds of comments, with most people expressing their distaste of the commercial; others dismissed it as harmless.
National Director of The Anti Defamation League (ADL), Abraham H. Foxman stated, "The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy.
“It is an insult to the memory of those who perished in the Holocaust, those who survived, and those who fought to defeat the Nazis. This video is just the latest example of the use of Holocaust imagery in some countries to sell commercial products, which has contributed to the trivialization of and desensitization to the unparalleled horrors of the Holocaust. There can never be any justifiable purpose for using the images of Hitler, Nazis or any other depiction of the Nazi killing machine to sell products or services."
As of now, the company has refused to withdraw the commercial, which continued to be aired on television stations across the country.