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      Better Place's Electric Cars Hit the Roads

      Israeli company Better Place celebrates fourth anniversary, officially inaugurates its first fleet of electrical cars.
      By Elad Benari & Yoni Kempinski
      First Publish: 1/23/2012, 5:44 AM

      Better Place electric car
      Better Place electric car
      Chen Galili

      The Israeli company Better Place on Sunday celebrated its fourth anniversary. The company marked this special occasion by officially inaugurating its first fleet of 100 electric cars. A convoy of 70 cars, driven by dozens of the company’s employees, took to the streets of Tel Aviv for their first rides.

      The electric car developed by Better Place has no exhaust pipe and no gas cap, but rather a simple electric socket. It runs on a 450-lb. lithium-ion battery and can go as far as 140 miles before the battery needs to be swapped or recharged at the recharging stations. 200 such stations are expected to be available around the country in the future.

      Better Place announced that the delivery process of the new cars will take place in stages and will progress as the infrastructure across the country is completed. The company expects that the deliveries to the general public will begin in the second quarter of 2012.

      In 2010, Israel’s Ministry of Transportation gave Better Place a permit to import 13 Renault Fluence electric cars for testing. Israel has long been committed to electric cars, and has expressed hope that by the end of this year it will be the world’s first nation to host a national electric car network.

      One of the innovations of the electric cars is that its motor is silent, eliminating the loud exhaust noises in regular cars.

      “You hear a noise that lets you know the car is on,” Zohar Beit’or of Better Place told Arutz Sheva. “It’s exactly like the noise that an electric camera makes.”

      “The car is so silent that you can actually speak quietly and have a nice conversation without the need to shout,” he said. “It really makes you relax.”

      Beit’or noted that he was very excited about the official launch of the new cars, adding he has worked for three years on this project.

      “When I started, we only had plans on PowerPoint and we shared many ideas on how this day would look,” he said. “And it’s happening now. For me, it’s a piece of history.”

      The company’s Oren Kassif explained that while the Renault company makes the cars, the infrastructure is Israeli and developed by Better Place. This includes charging spots, battery swap stations, and the command and control software.

      “This is the first time you can say, at a country-wide level, that you can drive an electric car anywhere in the country,” he said. “What we’ve shown today is that we can deliver the cars, we can sell them, we can have customers driving on the road anywhere they wish.”

      He added, “It’s a very exciting day. For the past four years we’ve been developing the systems and the infrastructure, recruiting people and bringing in more investors and customers.”

      Photos by Chen Galili



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