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Video: Will Facebook Sue Mark Zuckerberg?

Israeli entrepreneur Rotem Guez received a lawsuit from Facebook. As revenge, he legally changed his name to Mark Zuckerberg.
By Elad Benari
First Publish: 12/20/2011, 5:14 AM

Rotem Guez changed his name to Mark Zuckerberg
Rotem Guez changed his name to Mark Zuckerberg
Facebook

Facebook may soon be suing Mark Zuckerberg…albeit not its founder who has the same name.

The story begins with Israeli entrepreneur Rotem Guez, co-founder of Like Store, an international social marketing company.

On January 29, 2011, Guez filed a lawsuit against Facebook, Inc. and against Nana10 MASA, their local affiliate in Israel, after they refused to return his hacked Facebook profile without any apparent, legitimate reason.

On September 1, 2011, Facebook, Inc. sent Guez a lawsuit in return, claiming that he and his company had violated Facebook’s Terms of Service by selling advertisers fans for their fan pages. Facebook demanded that Guez close his company and never access Facebook’s site, services, platform or network for any reason whatsoever.

Guez, in return, went on December 7 to the Israeli Ministry of Home Affairs to legally change his name in his passport and on his identification card. He is now legally named Mark Zuckerberg. He later opened a new fan page on Facebook, called “I’m Mark Zuckerberg,” in which he presents his new identity.

The story does not end there, however. On December 14, 2011, just one week after Guez officially became Mark Zuckerberg, Facebook again sent a threat of a lawsuit, not knowing that this time they are planning on suing Mark Zuckerberg.