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Kosher Veggie "Meat" in IDF Military Meals

Chef Man is a new kosher meat-free line of soy-protein beef and poultry style products. Israel's soldiers are already enjoying it.
By Elad Benari & Yoni Kempinski
First Publish: 12/1/2011, 1:13 AM

If it looks like meat, tastes like meat, but isn’t meat – it’s soy.

One of the presenters at this year’s IsraFood food expo in Tel Aviv was Chef Man, a new kosher meat-free line of soy-protein beef and poultry style products.

The product is all natural with no fillers or preservatives, using the highest quality soy and seasonings. Chef Man contains also takes allergies into account, contains no dairy, sugar, eggs, or wheat products, and is also gluten free.

“People today want healthy food, which we deliver,” Chanoch Youngewirth, Chef Man CEO, told Arutz Sheva.

He added that Chef Man is meant for anyone who wants to cook a healthy meal for their family or any vegetarian or vegan.

In the past year, Chef Man has managed to enter most of the supermarkets of the religious community in Israel, large consumers of natural foods, as well as all the main natural health food stores in the country. The next stop, said Youngewirth, is the army.

“The army first started serving our product last month, and we hope that everyone will be enjoying our beautiful, delicious meals in the army as well,” he said.

For overseas readers wanting to taste Chef Man, Youngewirth explained that the company first wanted to see how the Israelis would react to the product.

Now that they’ve been successful in Israel, they plan to enter the North American market within the next six months. The product will probably be available in different flavors, such as honey mustard or barbecue, in North America.