Israelis this year will consume 2,000 tons of honey during the Hebrew month of Tishrei, in which fall the Jewish High Holy Days, and the holidays of Sukkot Shemini Atzeret and Simchat Torah.
Rosh Hashana, the two-day Jewish New Year, begins Wednesday night.
The traditional round-shaped challah bread is dipped in honey at each holiday and Sabbath meal throughout the month of Tishrei, in order to ensure a “good and sweet year.”
Honey use in Tishrei accounts for more than half of the Jewish State's annual purchases, industry experts told IDF Army Radio.
Cell phone companies are also expected to benefit on Wednesday just before the start of the holiday, with at least 150 million SMS text messages expected to be sent as the New Year approaches.