Grassroots group “My Israel” to mark Judea and Samaria products on retailers’ shelves. Producers are pleased.
By Gil Ronen
First Publish: 7/14/2011, 8:14 PM / Last Update: 7/14/2011, 8:52 PM
“My Israel,” a grassroots Zionist group that boasts a membership in the tens of thousands, announced Thursday its activists will mark products of Judea and Samaria with stickers. The stickers will be placed on the products on the shelves of retailer outlets nationwide, the group promised.
The move is a response to an initiative by far-left Meretz activists, who entered stores in Tel Aviv Wednesday and placed stickers on products made in Judea and Samaria. There is no difference in the wording of the stickers – only in the graphic design. Meretz’s stickers say “produced in the settlements” against a green background (see Meretz video embedded), while My Israel’s stickers say “produced in the settlements” with a design incorporating an Israel flag.
Manufacturers told “My Israel” that the Meretz campaign, which is being presented as a protest against the Anti-Boycott Law, has actually boosted sales.
One of these manufacturers, Yair Hirsch of Meshek Achiya, which produces olive oil, said: “The number of people who have turned to us in recent days and said – ‘I want to support you, just tell me how’ – is amazing and moving. The greatness of the Nation of Israel is revealed. As demand increases, marking my products can only help.”
Ayelet Shaked, chairwoman of My Israel, said that “whereas Meretz activists wanted to hurt an entire sector in an illegitimate way by marking their products as undesirable, their action ironically only encourages Israelis to strengthen these products, since everyone understands that the products marked as made in Judea and Samaria are pure ‘blue and white’ (Israeli made).”
"Therefore 'My Israel' is strengthening the products of Judea and Samaria by marking them with blue and white colors, in honor of the State of Israel and the settlement project."