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      Israeli Soccer Stars Recruited to Promote Road Safety

      Role models from sports world join the effort to save lives on the roads by undergoing unpleasant simulated situations.
      By Gil Ronen & Yoni Kempinski
      First Publish: 5/8/2011, 10:42 AM / Last Update: 5/10/2011, 10:31 AM

      Hundreds of Israelis of all ages lose their lives annually because of road accidents. As part of the ongoing effort to reduce the numbber of accidents to a minimum, some of Israel's top soccer stars -- from HaPoel Tel Aviv -- experienced simulated accidents.