Israeli Soccer Stars Recruited to Promote Road Safety

Role models from sports world join the effort to save lives on the roads by undergoing unpleasant simulated situations.
By Gil Ronen & Yoni Kempinski
First Publish: 5/8/2011, 10:42 AM / Last Update: 5/10/2011, 10:31 AM

Hundreds of Israelis of all ages lose their lives annually because of road accidents. As part of the ongoing effort to reduce the numbber of accidents to a minimum, some of Israel's top soccer stars -- from HaPoel Tel Aviv -- experienced simulated accidents.