The Jewish community of Efrat recently launched an original and amusing mystery two-part video campaign aimed at sending a serious message to Prime Minister Binyamin Netanyahu.
The first video showed a young woman whose face is covered, describing how her beloved abandoned her and disappeared. She ends by threatening that if he doesn't get in touch with her, she'll reveal his identity. Viewers were stymied by the unrevealed identity of the players in the story.
Several weeks later, the second video came out, this time showing the face of the girl, Efrat from the community of Efrat, who then reminded the Prime Minister of his broken promise to construct new buildings in the city.
“Binyamin, Bibi, promised my family and I a flourishing community, right here in the capital of Gush Etzion,” she says. “We loved him, we supported him, we prayed for his success, but since he became Prime Minister – he’s simply betrayed us. All the promises disappeared.
“Binyamin, Bibi - I remember and don’t forget,” continues Efrat. “And if you don’t keep your promise to us, my friends and I will remind everyone that you can’t be trusted.”