Ministry of Agriculture officials warned Monday that Israeli consumers buying honey for the upcoming holidays should take care to avoid fake products. Fake honey has already been discovered in several shops.
Much of the fake honey was labeled “Dvash Malkut.” The “Dvash Malkut” brand was found to have been manufactured in a workshop in central Israel that did not meet sanitary standards. The substance was also found not to be real honey.
It is illegal in Israel to market anything other than pure bee honey as honey; however, due to the large profit margin involved, there are frequent attempts to manufacture artificial products despite the law.
The chance for profit is particularly high prior to the Rosh Hashanah holiday. Honey is one of the foods traditionally eaten on the holiday, and sales are high in the weeks leading up to the occasion.
Hertzl Avidor, head of Israel's Honey Association, warned the public that the color of honey would not reveal whether or not it was artificial. “The climate and conditions in the region can lead to the creation of different kinds of honey. Dark honey is usually from avocado or eucalyptus, light honey is from citrus flowers or wildflowers.”
In order to protect themselves from potentially unsanitary or unhealthy fake products, honey buyers should purchase directly from the manufacturer or in a recognized store, Avidor said. In addition, consumers should look for a sticker with the manufacturer's name, address, and contact information.