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Muslim Cleric: Pepsi is "Zionist Plot"

Extremist Moslems have not dropped their allegations that Pepsi Cola is essentially the code name for a Zionist plot.
By Hillel Fendel
First Publish: 6/21/2009, 12:08 PM

Extremist Moslems have not dropped their allegations that Pepsi Cola is essentially the code name for a Zionist plot.

MEMRI has released an English transcript of an address given by a Muslim religious leader in Egypt this past February, in which he explains that PEPSI is actually an acronym for "Pay Every Penny to Save Israel." 

In addition, a member of the Hamas terrorist organization’s parliament in Gaza made similar accusations against Pepsi last year. Speaking with official Hamas TV station Al-Aqsa TV on April 23, 2008, Hamas MP Salem Salamah said, “There are companies established by the colonialists and occupiers - large companies with branches all over the world, like Pepsi, Pepsi Cola. This is a well-known company. Pepsi is an acronym. P-E-P-S-I - Pay Every Pence to Save Israel. Pay every pence - pence is one-hundredth of a dollar – to save Israel. Pay every pence to save Israel…”

Al-Aqsa TV  promotes terrorist activity and incites hatred of Jews and Israelis, according to the Anti-Defamation League.

More recently, this past February, Egyptian cleric Hazem Abu Ismail made a similar accusation. Speaking on Al Nas TV – a Muslim religious channel in Egypt that provides Islamic programming for Muslim Muftis – Abu Ismail all but called for a Muslim boycott of Pepsi because it stands for ‘Pay Every Penny Saving Israel.’ Abu Ismail said a penny is “one-thousandth of a dollar.”

Specifically, Hazem Abu Ismail said as follows (transcript provided by MEMRI, the Washington-based Middle East Media Research Institute, at www.memri.org):

Do you know what the word "Pepsi" means? Pepsi as in P-E-P-S-I. The first P stands for "Pay." E stands for "Every." The third letter stands for "Penny." A penny means any small coin you receive and don't know what to do with. Pay it to "Saving" I - "Israel." In other words, pay every small coin you receive in order to save Israel. They don't want money from you - they want your small change, your pennies. If I'm not mistaken, in American economics, a penny is one-thousandth of the dollar. It's not even worth a piaster. It's only a millime. At least I think it's worth a millime, not even a piaster.

They say: "Donate the small change you don't need, but give it to the right cause. If you collect small change, you can buy this drink." They took the first letter of each word - "Pay Every Penny Saving Israel" - and they formed the word "Pepsi." When you pay [to buy Pepsi], you are saving Israel. I am not talking about Pepsi, but about Coca Cola and all of them. I don't want to specify the products. See for yourselves. You are Muslims. You can tell me. I don't know. My little son knows more about the boycott than me. When we go shopping, he says to me: "Buy this, don't buy that." He knows them by heart. He has become an expert in this.

To view this clip, click here.

Abu Ismail is also famous for telling his adherents, “During Islam's first century, there were only four cases of theft – because thieves' hands were chopped off.”