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Obama, McCain Supporters Have Kippot on the Brain

A marketer has used his head to come up with a kippa to replace the traditional bumper sticker and button to promote presidential candidates.
By Tzvi Ben Gedalyahu
First Publish: 7/28/2008, 12:35 PM

A new election campaign gimmick offers kippot (skullcaps) to supporters of American presidential candidates, one with the name Obamica and the other with McCippah. Shmuel Tennehaus dreamed up the idea, which he sells through his Vanity Kippah web site. "There has never been a better time to sport a political statement on your head," his site advertises.
There has never been a better time to sport a political statement on your head.

The price for each kippa is $15.95 (56 shekels). Tennehaus said he was frustrated trying to find a kippa that fits current trends, noting he always came up "empty-handed and bareheaded." 

He said he wanted to fashion a kippa  that non-Jews also can wear, and he decided that Senators Obama and McCain were the best targets because of the attention they are giving Israel in their presidential campaigns.

He estimates that the market among Orthodox Jews who wear a kippa is 200,000, but notes that millions of others wear the skullcap in synagogues on the Sabbath and Jewish holidays.

This year's holidays of Rosh HaShanah (New Year), Yom Kippur and Sukkot (Tabernacles) fall three to five weeks before the November elections.