On Friday, thousands of Israelis from all over the country made a special trip to Sderot to support the town with a massive grassroots shopping spree in the rocket-battered city's stores and groceries.
"Rosh HaShanah, the Jewish new year, is a time for t'shuva (repentance) which is done through regret, prayer, and acts of kindness. But opportunities for kindness like this do not appear often," said Yishai at the conclusion of a long and satisfying day.
Clothes shopping
"Thank you to those who bought in Sderot with love"