The Israeli Marketing Association has chosen Gidi Mark, CEO of the Birthright program (Taglit in Hebrew), as its marketing man of the month for January, thanks to his management and leadership of the project, which has continued to grow and expand to new audiences in recent years.
The Birthright project is the leading educational tourism brand in the Jewish world, which in recent years has become the main bridge bringing 750,000 Jews aged 18-32 to Israel. Led by Mark, Birthright has managed to significantly increase the number of participants every year by creating digital campaigns aimed at young people who are not connected to their Jewish identity and building an advanced Market Place offering a wide range of tours and new programs.