Former Minister Tzipi Livni attended the Maariv newspaper's 2019 Leaders' Conference, and said there that:

"We are ahead of an election campaign focused on people rather than content."

Certainly, the identity of the person on the PM's chair is important, and being clean of a criminal background is a prerequisite, but I'd like to focus on something that's a bit lacking. And it's a discussion of ideology, content and vision. "

"There are two alternative visions for the State of Israel. One, a vision of the complete Land of Israel, where equality is conditional. On the other, it a vision of the State of Israel as both Jewish and democratic."