The Supersol (Shufersal in Hebrew) supermarket chain has launched three new projects in the field of online commerce: the American Outlet site, the Supersol Travel tourism project, and a new shopping site.
American Outlet offers more than 2.5 million US fashion products at outlet prices. The Supersol Travel website offers cash back to Supersol Club members for every order and the Marketplace, the extensive shopping arena of the Supersol Online site, offers a rich range of products in all areas. Supersol Itzik Abercohen CEO said those areas include "food, pharm, fashion, tourism and electronics - all under one roof."