Social networks have posted a photo of a leaflet distributed in downtown Toronto calling for the boycott of the Aroma cafe following the events on the Gaza Strip border. it accuses Israel of "escalating violence against the Palestinians and expanding the settlement enterprise with the encouragement of US President Donald Trump."

The flyer claims that the company has a branch in "an illegal settlement" and that it is an integral part of "the illegal occupation of the West Bank." It mentions other Israeli companies and products that its authors claim should be boycotted. There are currently no estimates of who distributed the document.