Cellcom announced on Thursday, following Finance Minister Moshe Kahlon's cancellation of the purchase tax on cellular phones as part of the "family net" [Neto Mishpacha in Hebrew -ed.] plan, the prices of all the cell phones it sells will be 15-percent cheaper.
The price of the iPhone 7 32GB, for example, will drop from the current 3,790 shekels to NIS 3,190, and the price of the LG G6 will go from 3,390 to 2,890. Channel 2 Television reports Partner has also made it clear that the tax reduction will be passed along to consumers.