Prime Minister Binyamin Netanyahu has appointed Dr. Ran Baratz to be his new media adviser and head of Public Diplomacy and Media.

Following the announcement Dr. Baratz thanked Prime Minister Netanyahu and said, "Public diplomacy is a main factor in the struggle over Israel's standing. The challenges that face us are many and include expanding public diplomacy activity in the new media in the international arena, as well as providing Israeli citizens with more effective access to the work of the Prime Minister and the government."

The Cabinet still has to approve the appointment.