Tel Aviv-Jaffa Chief Rabbi Yisrael Meir Lau calls to the government to reinforce Israeli PR in the diaspora. “We do a lot of fund raising overseas, but we should invest in sending our finest representatives, role models of IDF service and Youth Movement membership as the champions of our national cause too educate the Diaspora and enhance its Jewish inspiration and Zionist motivation.” These will increase Aliya and improve Jewish identity and National pride across the global Jewish community.