News Brief 2/25/2013, Adar 15, 5773
NY Times to Rebrand Herald Tribune in Own Image
The New York Times said Monday it is rebranding the Paris-based International Herald Tribune in its own image a bid to boost its international presence.
In a statement, it said the 125-year-old global newspaper -- the last vestige of the New York Herald Tribune that ceased publication in 1966 -- would be rechristened the International New York Times sometime this fall, AFP reported.
"The digital revolution has turned the New York Times from being a great American newspaper to becoming one of the world's best-known news providers," said New York Times Company chief executive Mark Thompson.