Moshe Klughaft, the campaign manager for the Bayit Yehudi (Jewish Home) party praised what he saw as a campaign free of mud slinging. In an interview with Arutz Sheva news he stated that the party's commercials refrained from attacking other candidates.
In the recent 2013 elections, Bayit Yehudi, running together with the Natioinal Union party, shot up to 12 seats in the Knesset. In 2009, running independently, they received 3 seats, while the National Union received 4. In decades past, Bayit Yehudi, then called the National Religious Party, has been the third largest party in the Knesset.
Klughaft also praised the idea to expand the Bayit Yehudi's target audience to all thsoe who support the repatriation of Jewish residents to Judea and Samaria. "The appeal to campaign for a secular audience very lucrative," he stated.