Yoram Levi, one of the leaders of the Yesh Atid party’s campaign, spoke to Arutz Sheva on Wednesday and revealed the approach that helped the party win 19 Knesset seats. The campaign started with small local meetings, he said, “hard work, day after day, preparing the ground for almost a year.”
The party had relatively little funding, Levi said, due to a law which provides funding based on each faction’s number of representatives in the current Knesset. Yesh Atid has no current representatives.
Party head Yair Lapid met with roughly 450 people per day from a variety of communities, he said. The party also focused on a “massive” internet campaign, he added.