Google's Israel office on Wednesday released statistics on how Israelis used the company's search engine in recent weeks. The most popular search term? “Golan Telecom,” the discount cellphone company that last slashed prices, setting a new low in cellphone service prices.
The search for Golan Telecom corresponded to the quick rise in the number of customers the company has acquired in recent months. Golan was the first of the new cellphone companies to cut prices significantly several months ago, offering an all-inclusive package for NIS 99 (about $27).