Rami Levy has developed a successful supermarket chain, but can he bring down the cost of living? Prime Minister Benyamin Netanyahu seems to think so. Last week he offered Levy, the owner of the Rami Levy Shivuk Hashikma national supermarket chain a job as economic advisor in the next government administration.
Levy is still mulling over the job offer. "In my opinion, we need to analyze why apartment prices are so expensive... we need to change the method of marketing the country," Levy stated in Calcalist business news.
Levi started with a small grocery store in Jerusalem and eventually expanded it to a national chain. He has served on the Jerusalem City council for many years. Rami Levi supermarkets also exist in multiple locations in Judea and Samaria, where Arabic and Jewish customers alike shop in peace and harmony all for the sake of deep discounts and special sales.
In 2010 Levy unveiled his new low cost Rami Levy cell phone plan which offers customers a pay-as-you-go plan as opposed to the previously expensive 3-year contracts. The success of the cell phone plan in the face of large corporate competition has prompted Netanyahu to seek Levy as an advisor.