Israel is Losing the PR War. And It Has to Change Right Now

For over forty years Israel has been losing a public relations war to the Arabs and now to the Palestinain Arabs. And no one in Israel seems to care. Dr. Ron Schleifer, a professor at Ariel University, and an expert research academician on Psychological Warfare and military-media relations, has been studying the phenomena for years and has tried to sound the alarm on the importance of changing the way Israel uses the media.