The Tourism Ministry has begun a new project aimed at bringing more people to Israel, News1 reports. The “Everyone brings someone” initiative will encourage Israelis both in Israel and abroad to suggest travel to Israel to friends, relatives and others in their social circle.

Participants can send invitations to visit Israel through a website set up by the ministry that will include video clips and information on Israel. Participants will be eligible to join drawings with a prize of a vacation in Israel.