In response to the popularity of the new cell phone providers such as Golan Telecom, HOT Mobile and Rami Levy, one of the older, more established cell companies is now offering new deals, Globes business news reported.
Orange, owned by Partner Communications Ltd, is planning to offer unlimited monthly calls, text messaging, and internet service in addition to adding international calls for approximately 100 shekels a month. Previous average cell phone bills could average at 200 shekels a month until the new cell phone providers were opened. Golan's CEO called Orange's new deal a marketing ploy and a trap, as reported by Globes.
Golan offers unlimited everything including international calls for 99 shekels a month, while Hot Mobile offers unlimited without international calls for 89 shekels a month. Rami Levy's cell phone service offers a pay-as-you-go system. The other older, more established cell phone providers in Israel are Cellcom and Pelephone.