Daily Israel Report
15:28
Reported

News Brief

  3/5/2012, Adar 11, 5772

Law Would FIne Advertisers Over Racy Ads With Women


MK Tsipi Hotovely, chairperson of the Knesset Committee for the Advancement of Women, has filed a law for the Knesset's consideration that would impose heavy fines (as much as NIS 226,000) on media organizations that “demean women in advertisements.” The law would include ads that present women as objects, with no connection to the product being advertised. A second offense would net the offending company a fine of over NIS 500,000.

Hotovely, who introduced the bill in honor of International Women's Day, said that the law “is a legal revolution that will ensure an improvement in the status of women in Israeli society. After much discussion in the media about where women are and are not allowed to go or the rights they are being denied, it is time to deal with areas where women are indeed represented, but in a negative and insulting manner, often as a sexual object,” she said.