Members of the "Israel is Dear to Us" protest group are expected to go to the Strauss food company, Monday, to present Chairwoman of the Board Ofra Strauss with a letter from mothers demanding that the company make its prices in Israel as low as they are abroad, according to a Monday morning report by Channel 10 television.

The move is part of the "Pesek Zeman" protests, which made headlines after an Israeli surfer who lives in the United States uploaded a photo to the Facebook social site in which it can be seen that the unit price of a Pesek Zeman (time out) candy bar in the United States is much lower than it is in Israel.