The Jewish Federations of North America wrote a letter to Immigrant Absorption Minister Sofa Landver, with a copy to Prime Minister Binyamin Netanyahu, Friday, urging an immediate end to a new advertising campaign by the ministry, which calls on Israelis living there to come home. The campaign features, among other things, a young girl enthusiasticly telling her grandparents in Israel about an upcoming non-Jewish holiday.
The letter says, "While we understand the intentions behind this effort, we have already heard from our leaders and supporters who find the messages that American Jews do not understand Israel deeply insulting and simply outrageous." It continues, "We fear this campaign will only backfire, and rather than simply bringing Israelis back, will alienate and divide Diaspora Jews from Israel. Rather than playing Israeli Jews against American Jews, we should be seeking to reinforce our shared love of Zion and to build the bonds of Jewish peoplehood worldwide."