News Brief 11/13/2011, Cheshvan 16, 5772
Evelyn Lauder, Pink Ribbon Creator, Dead at 75
The woman who created the pink ribbon that came to symbolize the worldwide fight against breast cancer has died at the age of 75.
Evelyn Lauder, senior corporate vice president at the cosmetics empire founded by her mother-in-law, Estee Lauder, knew the power of color.
And pink was hers.