Daily Israel Report
11:16
Reported

News Brief

  10/2/2011, Tishrei 4, 5772

Tnuva to Reduce Prices


With the resignation of Zahava Cohen as head of Tnuva, company director general Arik Shor announced further rollbacks of prices for some Tnuva products. Soft cheeses, yellow hard cheese, yogurt, sour cream, and other basic products will be reduced by 15%, while flavored milk snacks and puddings will fall 7%.

Shor said that the price reductions were the result of recent consumer activity against Tnuva, “the fiest time this has happened in Israel.”