The Lehava (Flame in Hebrew) anti-assimilation organization will be starting a new campaign in a few days, calling on Jewish parents not to send their daughters to work at the Gush Etzion branch of the Rami Levi supermarket chain out of concern that relations will develop with the Arabs who work there. Lehava Director-General Bentzi Gopstein told Arutz Sheva that a cashier at the store was ready to leave her parents for the Arab that packed groceries at her checkout stand. Gopstein added that although the Arab was fired, he did not know if it was too late to prevent the girl from moving out. He also noted that Jewish girls were going out with Arab employees of the store and warned against losing them to Islam through marriage.

Gopstein said local rabbis called for a customer boycott of the store a few months ago on the same danger and only withdrew the call after Rami Levi assured them that there would be no Arab box  boys. Rami Levi responded to the charges by saying the branch represented coexistence through mutual respect.