The Ministry of Tourism is expanding its marketing activities throughout the world, and Israel will now appear on the global sports channel. For the first time, the Ministry of Tourism will launch, next month, an international marketing campaign on leading sports channel Eurosport, which has over 72 million daily viewers across Europe and another 19 million throughout the world.
The campaign, totaling some NIS 2.5m, will air in two phases of one and a half months each; the first in March and the second in September and will include some 340 30-second commercials, or about 3-4 per day. The commercials will be aired around major sporting events covered by Eurosport that generate high ratings of diverse audiences from many countries. Moreover, there will be links to the campaign on the various websites operated by Eurosport.